DPI | WEEK 9: POSTER DESIGN

  


17.11.2024 - 23.11.2024 /Week 9
Loh Kai Xuan (0365780)
Digital Photography and Imaging, Creative Media Design, Taylor's University


LECTURE

DIGITAL SURREALISM
A twist on Realism. It explores the subconscious mind, with subject matters concentrating on dream-images and often aims to distort the ordinary and what we call reality

Lecturer: Mr. Fauzi

  • to express about the artist’s idea themselves
  • Dream-like scenes and symbolic images 
  • Unexpected, illogical juxtapositions



MINDSET DURING CREATION
  • "Does this look real?"
  • Make it happen to the best of your ability.




TUTORIAL

DEMO: 
How to create loop animation for I.G Stories


PRACTICAL

DEMO
1. Creating, rename & separating layers in Photoshop
2. Importing the .PSD to After Effects





Instruction:

Student are required to create a poster design composition using elements of photography, typography and vector graphics.  
Photography is from DPI.
Typography and vector graphics is from IVN.

Note: Please make sure to consult your ideas before go through the poster development.

Update your Project 2B work in progress into E-Portfolio


Submission: WEEK 10
TOTAL MARK: 30%




Research

Moodboard:

All references taken from Pinterest


Quote Choices:

All references taken from Pinterest





Initial Quote:
"We’re all bad in someone’s story."

Summary of design concept:

The quote may sound negative at first, but I personally I find it comforting. I used to be very aware and afraid about whether someone dislikes me, or why someone hates me. So a loved one used to tell me this a lot, that wherever you go, there will always be someone isn’t fond of you. 

With this poster, I want to portray a calm yet memorable design using the red, black, and white colour palette. I want to focus on making “me” seem like the bad guy to the viewers. So in this case, i will be the viewer’s bad guy. While I will also show the fact that I am content with them thinking of me as the bad guy. In conclusion, my design will portray that no matter how good we think we are, we’re all still bad in someone’s story.


Ideation for initial quote

Thumbnailing

I started with drawing small thumbnails or rough ideas I had on my sketchbook and also coloured the parts that I wanted to be red. This gave me a clearer idea on which layout is better.

Drafting

Chosen sketch and Digitalized Sketch

Next, I chose my favorite sketch and digitalized it for the more detailed draft of the layout. As well as add colours for the overall view. I used my mood board above as main reference for colour, style, texture and layout. I also drafted a post and feel I want to get from the photograph I will take afterwards.

Feedback

Mr Hafiz (IVN) pointed out that I have misunderstood the instructions of this task and was advised to focus more on typographic aspects.


Re-ideation


Type layout inspirations taken from Pinterest.

Taking my previous ideas into account, I really want to go for the newspaper, story, and papers. And still go for the same palette. This time, I will try out 2 different quotes for more options


Feedback

There were concerns from Mr. Fauzi of my quote being too depressing and against mental health issue policy of Taylor's University. So I decided to revise again.


I had trouble deciding on another one, but as I discussed with my friends, one of them, Belinda, suggested I use song titles or our favorite songs from the videogame, Honkai: Star Rail. I was then inspired and found one that was interesting to me and matches well with the drafts and ideas I already had.


Final Revised Quote:
"Hope" is the thing with feathers.
Summary of design concept:

This is a quote taken from the poem, "Hope is the thing with feathers." by Emily Dickinson, which compares hope to a bird. I first heard it from the song with the same name by Robin/Chevy. It was a motivational and hopeful song, just like the poem. The message of this is that hope lives inside all of us. It can encourage us no matter what trials and tribulations we experience.

Layout: A person at the center with a book which represents the story of our life. pages flowing out of the book signifying the bird, in this case, feathers (hope) in our story (soul) flows out and motivates us through our hardships. Showing that we will never be constrained by the story life wrote for us.

Aesthetic: I’m going for a textured paper and newspaper style, as it was originally a written poem. I think this style gives a nostalgic and hopeful vibe.










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