ADVANCED TYPOGRAPHY | FINAL COMPILATION & REFLECTION


Cloverworks. (2024). Screenshot of Black Butler S4 EP 9. Retrieved April 22, 2025. 


21.04.2025 - 02.05.2025 /Week 1 - Week 6
Advanced Typography
Task 1: Exercises
Loh Kai Xuan (0365780)



TABLE OF CONTENTS

✦ Instructions (Link to Blogs)

✦ Task 1
   ➤ Exercise 1: Typographic Systems
    Exercise 2: Type & Play

✦ Task 2
   ➤ Part A: Key Artwork
    Part B: Collateral

✦ Task 3

✦ Reflection




1. INSTRUCTIONS

 Fig.1.1.AdTypo Module Information



2. TASK 1

➤ Exercise 1: Typographic Systems

Fig 1.1. Final Outcome Compilation ( Week 2, 02.05.2025 )


Fig 1.2. Final Outcome PDF (With Baseline/Grid) ( Week 2, 02.05.2025 )


Fig 1.3. Final Outcome PDF ( Week 2, 02.05.2025 )

➤ Exercise 2: Type & Play

Fig 1.4. Image and Extraction ( Week 4, 12.05.2024 )


Fig 1.5. Refinement Process ( Week 4, 12.05.2024 )

Fig 1.6. Extracted Letters ( Week 4, 12.05.2024 )

Fig 1.7. Reference Font ( Week 4, 12.05.2024 )


Fig 1.8. Original Extraction(Top) and Final Letterform (Bottom) Comparison ( Week 4, 12.05.2024 )

Fig 1.9. Exercise 2 Part 1 Final PDF Compilation ( Week 4, 12.05.2024 )

Fig 1.10. Final Poster jpeg( Week 4, 14.05.2024 )

Fig 1.11. Final Poster pdf( Week 4, 14.05.2024 )





3. TASK 2

➤  FINAL OUTCOME


Fig1.12. Black wordmark on white background - 11.06.2025

Fig1.13. White wordmark on Black background - 11.06.2025


Fig1.14. Colour Palette - 11.06.2025


Fig1.15. Wordmark in Actual Colours on Lightest Shade of Palette - 11.06.2025


Fig1.16. Wordmark in Contrasting Colours - 11.06.2025


Fig1.17. Wordmark in lightest Shade no Darkest Shade in Colour Palette - 11.06.2025



Fig1.18. Key Artwork Animation - 11.06.2025




Fig1.19. Task 2A Final Outcome Compilation - 11.06.2025



Fig1.20. Chosen Grid Design - 11.06.2025



Fig1.21. Collateral 1 - 11.06.2025



Fig1.22. Collateral 2 - 11.06.2025



Fig1.23. Collateral 2 - 11.06.2025



Fig1.24. Screenshot of Instagram Page - 11.06.2025




Fig1.25. Task 2B Final Outcome Compilation - 11.06.2025




4. TASK 3

➤ FINAL OUTCOME

Download font here! [Click Me]
Viciphorian [by Loh Kai Xuan 2025]


I enjoy the mysteries of escape rooms and puzzle games, and I love the Victorian Aesthetic even more...

So I thought, why not create a Victorian themed Cipher that can be used in both escape rooms and games?

Introducing... "Viciphorian" ! A Cipher font where you have to guess what each pictogram represents in the Victorian Era, in order to find out what letter it is. Enjoy~



Finalized Letter forms

Fig 1.26. Finalized Letterform PDF (15.07.2025)

Fig 1.27. Font Presentation 1 (15.07.2025)

Fig 1.28. Font Presentation 2 (15.07.2025)

Fig 1.29. Font Presentation 3 (15.07.2025)

Fig 1.30. Font Presentation 4 (16.07.2025)

Fig 1.31. Font Presentation 5 (16.07.2025)

Fig 1.32. Font Application 1 (15.07.2025)

Fig 1.33. Font Application 2 (15.07.2025)

Fig 1.34. Font Application 3 (15.07.2025)

Fig 1.35. Font Application 4 (15.07.2025)

Fig 1.36. Font Application 5 (15.07.2025)

Fig 1.37. Final Outcome PDF (16.07.2025)



5. REFLECTION

Experience
Throughout the tasks in this module, I was able to learn even more about typography. I also experience and gained new skills despite many difficulties. Being able to improve on the skills we learnt from Typography module was a great experience.


Observations
Learning knowledge like the typographic systems and principles. As well as the basics of typography module further assisted me in this module. I was able to utilize all the skills learnt in the tasks and complete them. 


Findings
Despite many difficulties, I appreciate the fact that he tasks of this module allowed me to explore many soft-wares that I'm no familiar with, such as InDesign, Font Forge and Font Lab. 




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